CLIENT MINI   DIRECTOR Maximilian Cress   CAMERA Lauro Cress

Superleggera. A rare place, where car chassis are made by hand. And this is what they did for MINI. We faked the process, with a little bit of humor, to show what amazing craftsmanship is behind that product – but also how much fun.

Oh… wait… awards: Best of the Best, German Design Council ABC, Jahr der Werbung 2015